Steadman Custom Framing
A custom monogram to match Steadman Custom Framing's class
Challenge
Steadman Custom Framing knew they wanted to update their logo, but they didn’t know exactly what it should look like…a common problem that we love to solve 🤔Our process brings out the gold from our clients and creates something tangible out of their vision ✏️They were looking for a bit of an update to their logo that was less on the nose than their prior saw blade 🪚and house 🏠 logo.
Goal
We gave them a custom monogram to match their class. If you’ve ever stressed about budget creep or cut corners from your framers or lack of proper qualifications for a renovation company — please stop going to whoever is stressing you out and go call these guys. These guys are organized, efficient, and a class act. Absolutely top notch. Ok, back to the plan. We were pretty confident that we were going to design a monogram logo, however we tried a logo mark and a badge logo design and these just didn't fit. After re-visiting the brief and the word mapping, we pushed forward with the monogram and gave it clean straight lines fitting for a framing and renovations company. We tossed out an idea with beveled edges but it felt too athletic in style.
Solution
If you look, you might see the letters SCF and an hourglass shape snuck in there because they stress timeliness ⏳The motto quickly became the words of Daft Punk: Harder, Better, Faster, Stronger 🔥And we showed that. Clean and simple logo design. Custom Monogram. Job complete for a stand-up construction company.