Brand design that gives your business a pulse

Why Live Dogs for brand design

Live Dogs Design Co. started with a conviction: small businesses deserve branding with the same care the big players buy — without the big-agency runaround. We're a brand agency in Airdrie, Alberta, and brand design is the trunk of everything we do. Logos, websites, ads, swag: they all grow from the identity work done here.

We pull from four worlds — storytelling, exploration, culinary arts, and the local church — and it shows in how we work. Storytelling means your brand gets a narrative, not just a mark. Exploration means we go looking for the answer instead of settling for the first safe idea. The culinary world taught us that presentation is persuasion. And the church taught us that gathering people around something they believe in is the whole point.

With nearly a decade in the industry we've seen great design, terrible design, and everything in between. Our promise is simple: research before drawing, drawing before digital, and a finished identity that's different from the industry norm — and built to last longer than the trend cycle that produced it.

That standard shapes who we work with, too. Our best projects come from decisive owners — often in the trades — doing one to two million in revenue, who know their business cold and trust us to know ours. The way an electrician trusts a painter with the paint, they hand us the brand and get back to the work only they can do. If that sounds like you, we'll get along famously, and your brand will show it.

You can be Netflix or you can be Blockbuster — but you can't be both.

What brand design includes, in detail

Brand design at Live Dogs is a process, not a product drop. It starts with a working session about your business — who you serve, who you're up against, what you want to be known for. From there we word-map, sketch hand-drawn concepts, and only then move to digital drafts. You see real options with real reasoning, never three fonts slapped on a circle.

Depending on your package, your identity can include the logo suite (icon, horizontal and vertical lockups), a colour palette with usage rules, typography styles, a custom typeface, logo animation, business cards and print materials, swag, custom icons, and full brand guidelines — the rulebook that keeps your brand consistent whether it's on a hoodie or a highway sign.

Packages start at $900 for Logo Design Basic (logo, business cards, and three social images) and scale to the full Brand Identity Max at $3,450–$5,650. Everything mixes and matches — because a shop that already has great cards doesn't need to buy them twice.

A typical engagement runs like this: a kickoff conversation, a word-mapping session, sketch review, digital concepts presented as real-world mockups, one or two refinement rounds, and final delivery of every file your printer, embroiderer, or web developer will ever request. You're consulted at each gate, never ambushed at the end. And because the process is documented, the identity survives handoffs — new staff, new vendors, new trucks — without drifting into the mismatched mess that quietly costs small businesses credibility every single day.

One more promise: nothing we build locks you in. Your files, your fonts, your guidelines — all yours, delivered and documented, usable with any printer or developer you ever choose. Great brands are owned, not rented, and we build yours accordingly.

Questions we hear