Logo design in Airdrie — drawn by hand, built to last

Why Live Dogs for logo design

Logo design is where Live Dogs started and it's still the craft we're known for across Airdrie and the Calgary area. Our own teeth mark came the same way yours will: sketched, argued over, refined, and tested at every size from favicon to fleet wrap — so we hold your mark to the standard we hold our own.

We work like craftsmen because we learned from worlds where shortcuts show. A chef doesn't microwave the sauce; we don't type your company name into a generator and pick the least-bad option. Every engagement begins with word-mapping — the associations, feelings, and promises your business owns — then moves through hand-drawn concepts before anything touches a screen.

That process matters more now, not less. AI tools have flooded the market with logos that look fine for a week and forgettable forever. The businesses that stand out in a crowded local market are the ones whose marks carry an actual idea. With twenty-plus custom logos behind us and a hundred percent of those clients happy, our portfolio is our argument: distinct beats decorated, every time.

We're also stubborn about longevity. Trends are loud and short; your mark has to survive a decade of trucks, signage, and reprints. So we test every concept against time: will this still look confident when the gradient fad dies? Marks built on ideas age well; marks built on effects age like milk. We build on ideas.

You're not getting a robot-made logo. You're getting a mark someone sweat over.

Logo design, in detail

The process runs in four stages. Word-mapping: we mine your business for the ideas your mark should own. Hand-drawn concepts: loose, honest sketches that explore directions cheaply and bravely. Digitization: the strongest concepts are rebuilt as precise vector art. Mockups: you see the finalists on trucks, signs, cards and shirts — where a logo actually lives — before you choose.

Logo design alone is $750. Most clients choose Logo Design Basic ($900), which adds business cards and three social images so the new mark launches with momentum, or Logo Design + ($1,350), which adds the full layout system (icon, horizontal, vertical), a custom typeface, and logo animation for video and web.

You receive every file format your future printer, embroiderer, or web developer will ever ask for — vector masters, transparent PNGs, and colour variants for light and dark backgrounds — plus usage notes so the mark never gets stretched, squished, or lime-greened by a well-meaning nephew.

Timeline: most logo projects run two to four weeks from kickoff to final files, driven mostly by how fast feedback returns. You'll be consulted at every gate — sketches, digital drafts, refinement — so the final reveal is a confirmation, not a gamble. And when the mark is done, it plugs straight into the rest of the system: business cards launch it, swag wears it, the website carries it, and our brand guidelines document exactly how to keep it sharp. A logo isn't the whole brand, but everything else stands on it — so we make it load-bearing.

One quiet bonus: a documented mark saves money forever after. Every future designer, printer, and sign shop starts from clean files and clear rules instead of redrawing from a fuzzy JPEG — so the $750 you invest here keeps paying you back on every job that touches your brand.

Questions we hear