Swag your crew actually wants to wear

Why Live Dogs for swag & apparel

Live Dogs prints its own teeth on shirts and hats, and we hold client swag to the same bar: if the crew wouldn't wear it off the clock, the design isn't done. That standard comes from our exploration world — good gear gets chosen again and again because it earns its place. Your branded apparel should pass the same test.

Swag sits at the crossroads of brand design and advertising, which is why we treat it as strategy rather than merch. A hoodie your foreman wears to the rink on Sunday is an ad impression money can't easily buy — local, trusted, and repeated weekly. Multiply that across a crew and the math beats a lot of paid placements.

Because the apparel is designed inside your brand system, it never looks like clip-art on a blank. Placement, scale, colourways, and which lockup goes where — cap front versus chest versus sleeve — are all decisions we make deliberately, so the twenty-dollar shirt carries the same authority as the truck wrap.

Swag also feeds the culture side of our branding work: a crew that's proud of the gear is a crew that believes the story, and customers can feel that belief from the driveway. It's why apparel shows up in our biggest identity packages — it's the brand made wearable, the values with sleeves.

Nobody wears an ugly company shirt on Saturday. That's the whole test.

Swag & apparel, in detail

We design for real garments, not mockup fantasies: tees, work shirts, caps, toques, and hoodies from blanks that hold up to job-site wash cycles. Artwork is prepared for the right decoration method — screen print, embroidery, or heat transfer — because a design that embroiders beautifully can print terribly, and vice versa.

Pricing is straightforward: five shirts or hats for $250–$350, five hoodies for $700, and larger swag programs at $500–$1,000 inside Brand Identity Max. Apparel also slots into our Ad packages, because crew gear is advertising — the kind that gets worn into every coffee shop in Airdrie.

We handle the fiddly production details — colour matching to your palette, decoration-ready file prep, and coordinating with your printer or ours. You approve a real proof before anything runs, and reorders are painless because the system is documented in your brand files.

The process respects your time: we pull artwork from your brand system, propose garments and placements, and show you real proofs before anything is decorated. We coordinate production with trusted decorators — or your preferred shop — and document the specs so reorders take one email. Sizing runs, seasonal drops for toques and tees, and new-hire kits are all easy once the system exists. The goal is simple: gear that shows up on job sites Monday and hockey rinks Saturday, quietly compounding your brand every place a billboard could never reach.

Swag also makes the best thank-you: a hoodie for the customer who referred three jobs beats any discount code, and it keeps advertising long after the thank-you is forgotten. We'll help you plan gear as gratitude, not just uniform.

Questions we hear